residing somewhere between art nouveau wallpaper with its soft motifs drawn from nature and product labels, this piece magnifies the imagery found on bottled water packaging marketed by familiar North American industry leaders. The star, lion head fountain, human figure with elevated arms, plant symbol and mountain range make up the decorative, subtle pattern. by placing the imagery within the context of home decor, this piece comments on the intimate relationship individuals develop with specific brands. also, on the fixed pattern of consumer behavior and brand loyalty.